Posted on Mar 24th 2021

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Samsung, on the other hand, has seen its brand loyalty decreased in the past year. Both of the brands have been and are great competitors in the mobile phones market. But this year, the iPhone won the race of brand loyalty in the United States.

SellCell says that only 74% of Samsung mobile phone users intend to purchase another Samsung model, down from 85.7% in 2019. 

iPhone users gave four explanations behind staying with Apple: 

- Like the iPhone, the most or never faced any issue with it: 65% 

- Locked into the iPhone ecosystem: 21% 

- Changing from iOS to Android is a lot of trouble: 10% 

- They like to adhere to what they know: 8%

The ecosystem is unmistakably a significant advantage for Apple. While nearly as numerous Samsung users were content with the brand as Apple users (64% versus 65%), only 5% said they were too invested in the Samsung world.

iPhone users who intend to switch to Android gave three fundamental reasons: 

- Another brand has better innovation (e.g., screen, camera, battery, and so forth): 38% 

- Incline toward the design of other brands: 26.4% 

- The most recent model from the other brand has a more significant number of features than the most recent model of my current brand: 12.9%

Almost half would change to Samsung, and a third to a Google Pixel. Alternatively, most Samsung users would switch to the iPhone, with nearly 33% of them saying that Apple offers better security assurance and a quarter saying they consider Apple provides a better value for money.

SellCell likewise requested that respondents pick their favourite mobile phone, with the iPhone 12 and 12 Pro Max heading the rundown. 

- Apple iPhone 12 — 17% 

- Apple iPhone 12 Pro Max — 12.7% 

- Samsung Galaxy S21 — 11.4% 

- Apple iPhone 12 Pro — 10.6% 

- Samsung Galaxy S21 Ultra — 10% 

- Samsung Galaxy S21+ — 9% 

- Google Pixel 5 — 8.1% 

- Apple iPhone 12 Mini — 6.3% 

The survey was conducted on 5,000 US mobile phone users – 2,000 each of iPhone and Samsung, and the rest split across different brands, generally in accordance with the market share.

 

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