How to start an online vintage clothing brand?
Posted on Apr 28th 2021
How to sell vintage clothing online?
The market of derivative products is projected to cross $60 billion by 2023. The demand has added to the achievement of brands like ThredUp and the developing number of vintage clothing dealers popping up on Etsy and eBay. That is a ton of competition. But, in case you think you'd prefer to begin a vintage clothing store, there's no explanation you can't make a unique brand to characterize your specific taste, away from the jam-packed marketplaces.
In this guide, we'll walk you through each progression in building your brand and selling vintage garments online: where to discover vintage merchandise, photography tips, pricing methodologies, and more.
Finding your niche:
While you may choose to sell what you like, consider picking a niche inside the vintage apparel world to help your business stand apart. Your store may decide to focus on:
• Ten years or more, say the 1920s or the 1980s.
• A particular reason or event, such as evening wear or athletic wear
• Top of the line designer vintage
• A special niche thing, like vintage band tees
• Modified styles (adjusting vintage dress into new pieces)
• New retro clothing in a vintage style
• Trending clothing styles, like '90s revival
You can also choose your niche based on style, availability in the market, follow trends or start a new one.
Sourcing Vintage Clothing:
When you start your online vintage clothing business, local thrift shops can be a good source of your niche vintage finds.
You can follow the following guidelines while scouring vintage clothing on a thrift store:
Numerous stores get shipments or put new things on the floor on explicit days. Ask the store staff for that data and plan your visits around those days.
Save time and money by obviously characterizing the things you're searching for before you begin sourcing. If you have the staff or others helping you, make a good style direct with supportive identifiers that they should search for.
Secondhand shops frequently don't have similar quality norms as curated vintage stores, and things may have stains or other damages. Take the time to finish your shopping trip to examine everything in your truck for any imperfections.