Categorizing products with taxonomy to increase sales.
Posted on Feb 21st 2021
The same thing can happen in an online store. If your products are disorganized and website navigation is not easy for the customers, they would not find what they are looking for. As a result, it can drastically affect your sales.
There are various ways to combat the disorganization or products – with prominent product attribute and categorization. Building a comprehensive taxonomy of the product on the website will allow your customers to find what they are looking for and make the checkout easily.
What is the product taxonomy?
Taxonomy is a Greek word which means categorizing, grouping, organizing and understanding why that categorization is being done.
A successful online store would add a few categories in the header, include a few products and call it online retail.
Product taxonomy requires proper channelling and knowledge to devise a logical sequence to present them to the customers.
Let's take the example of a simple apparel store. When we go to the home page, categorization is done as men and women clothes. When we make a selection, we prompt towards shirts, pants and different clothing types. This is a logical and straightforward taxonomy.
How can product taxonomy increase sales?
Commonly, your website visitors fall into two categories: the browsers and the searchers.
These visitors visit the header menu or hamburger menu, searching product categories and subcategories.
It is also essential to find out your customers' shopping behaviour so that you can present them logical products according to their shopping patterns.
By understanding your visitors' shopping behaviour, you can categorize the products that make sense to them. As a result, there will be more conversions and sales.
Searchers go straight to the search bar and type the product they are looking for. They would use keywords like men's shirts and women's sweaters. In this way, they reach out to their desired products.
If you have proper taxonomy of your products, it empowers your internal search for the right results. It also gives recommendations to the product if the search engine optimization is done correctly using technology. In this way, product taxonomy helps improve your user experience with on-page features and intuitive navigation.
Best practices for the product taxonomy.
There are few product taxonomy considerations which can help your online store improve and increase sales.
- If you are selling repair parts, provide their compatibility with specific brands.
- If you are selling health-conscious food products, mention the allergens' products, allowing them to filter out what they want.
- Mention the color or size of the product in the product description, if it is worth mentioning.
I hope this read helped you understand what taxonomy is and how you can improve your online business. Keep visiting for similar blogs.